Added the beloved day of November 7, 2007

Cella, by Naef Toys in Switzerland, is a toy based on beautiful simplicity. With just nine shells nested in a single cube, you can construct, deconstruct, reconfigure and rejigger countless formations. The little stack of creative inspiration is equally suitable for kiddie Vasarelys and Eschers as for power execs in need of a playful yet refined conversation piece for the desktop.

Because of the high quality associated with the Naef fametag, it's not just a regular toy. While not in play, Cella isn't meant to be merely dumped in a drawer or a toy box, but to be displayed on a shelf or a pedestal, depending how self-gloriously you view your or your child's creation. If you discover a new Op artist inside, go with it.

Of course, sometimes pretty has its price. We hesitate to tell you the cost of this 4-inch cube of shape-shiftable wonder because it may leave you with much less wondrous sticker-shock. We don't want you making a fugly face at the dollar figure while our pretty site is up on your screen. So just take a guess and click to one of the stores to find out. We warned you.

On second thought, only click if you already own a pedestal.

- See more Cella photos.
- Buy Cella online
- See and buy other beautiful Naef toys