Added the beloved day of November 9, 2007
Conflict-Free Diamonds and Jewelry by Brilliant Earth
Know If Someone Died for Your Diamond? Learn Where to Buy Eco-Bling, Guilt-Free

As the holidays approach and the thoughts of unwrapping tiny presents with huge price tags bedazzle our daydreams, we'd like to remind you of more socially and environmentally responsible means to get those sparklies. If you were unaware, it's important to know where the bling you purchase or receive as a gift originates. Was that 1.5 carat beauty on your finger a blood diamond? Did the gold in your charming new pendant come from a strip mine? There should be a limit to the price of pretty, and it should never include harming the lives and homes of others. Fortunately, there's an alternative: eco-bling.

Since so many people have asked us where to find eco-bling, we're so happy to share that a growing company, Brilliant Earth, has stepped up to provide certified "conflict-free" diamonds and recycled gold and platinum jewelry. The company not only is committed to ensuring "every single gemstone is mined, cut, and finished in a socially and ethically responsible manner," but donates 5% of its profits to "directly benefit local African communities harmed by the diamond industry."

The company's collections of jewelry are ever-expanding, beautiful on the inside and out. You also can make custom orders for engagement rings, wedding bands and pendants.

So what is a "conflict-free" diamond?
"Conflict-free diamonds are guaranteed to originate from ethical and environmentally responsible sources. Conflict-free diamonds are free from violence and human rights abuses, and are produced with minimal environmental impact. "

And what is a conflict diamond?
"Conflict diamonds have funded devastating civil wars in Africa, ending millions of lives. These conflict diamonds, also known as 'blood diamonds,' are associated with human rights abuses, environmental damage, and terrorism." Read more.

Buy "conflict-free" diamonds and jewelry online:
- Brilliant Earth

Watch the Oscar-nominated movie:
- 'Blood Diamond'

Learn more in this article from 'Business Week':
- Shopping for the Guilt-Free Diamond






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